PING will showcase its newest products and fitting tools during the 2011 PGA Merchandise Show. PING is returning to the global industry’s 58th annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and merchandising programs at Outdoor Demo Day, Indoor Demo Days, on the Show floor and as a sponsor of the PGA Magazine Merchandisers of the Year Conference.
“We look forward to supporting The PGA of America and its membership by playing an active role in the PGA Merchandise Show,” said John A. Solheim, PING Chairman and CEO. “PGA members are very important in sharing our story on how we approach helping golfers play better and enjoy the game more. The show is a great opportunity to demonstrate our newest clubfitting technology and introduce the attendees to PING’s newest products. This gathering allows us to work with our custom fitters and meet with industry leaders as we get the 2011 golf season off to a great start.”
During Outdoor Demo Day, scheduled for Wednesday, Jan. 26, at Orange County National Golf Center & Lodge in Orlando, PING will showcase its new K15 Series, Faith Women’s Series, S56 irons, Anser irons and the Scottsdale and Karsten 1959 putter families. PING fitting specialists will be on hand to share their latest best practices to support retail efforts in 2011.
From Thursday, Jan. 27 to Saturday, Jan. 29, PING will exhibit on the Show floor, sponsor the PGA Best Practices Clubfitting Area and participate in the Indoor Demo Days at the Orange County Convention Center. All Show attendees will be able to receive hands-on best practices information from the recognized leader in clubfitting and test the latest PING products at both the indoor golf range and short games areas.
Additionally, PING will return as the exclusive golf equipment company sponsoring the 4th Annual PGA Magazine Merchandisers of the Year Conference, Jan. 23-25, at the Reunion Resort in Orlando. The conference will bring together attending 2010 PGA Merchandisers of the Year selected by The PGA of America’s 41 nationwide Sections. They will be joined in the unique forum by other merchandising experts.
“PING’s strong participation during the 58th PGA Merchandise Show week-long schedule of events is a tremendous opportunity for our members to learn more about PING’s newest, innovative products and club fitting tools,” said PGA of America President Allen Wronowski. “They have been a valuable partner for many years to the Association and our 28,000 men and women PGA Professionals and we appreciate PING’s support of our largest membership gathering.”
About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. — 6:00 p.m. on Jan. 27-28; and 8:30 a.m. — 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.
PING designs, manufactures and markets a complete line of golf equipment including metal woods, irons, putters and golf bags. The family-owned company was founded in 1959 in the garage of the late Karsten Solheim, a mechanical engineer with an extensive background in the aerospace and computer industries. His frustration with his putting inspired him to design his own putter, which created a “pinging” sound when striking a golf ball. This sound was the source of the name now synonymous with innovation, quality and service throughout the world of golf. Solheim and his company are credited with numerous innovations that became industry standards, including perimeter weighting, custom fitting and the use of investment casting in the manufacturing of golf clubs. His insistence on adhering to strict engineering principles and tight manufacturing tolerances raised the level of product performance and quality throughout the golf industry. Solheim is the only person to be inducted into the World Golf Hall of Fame as a golf club manufacturer. Today, the Phoenix-based company is under the direction of Solheim’s youngest son, John A. Solheim. PING game-improvement products can be found in more than 70 countries. For more information, visit www.ping.com.